Custom CMS development
Payload CMS on Next.js and React: roles and permissions, SSO and OAuth, templating and page builders.
Senior Frontend Engineer
I build CMS platforms and fast storefronts.
Full-stack and cloud depth for eCommerce brands: Next.js and Payload CMS, edge publishing on Cloudflare, PostgreSQL and MySQL, and the tooling that connects content, translations and ad spend.
- Unlimited domains served from one platform
- 365 days edge cache, refreshed on publish
- Multi-channel ad spend attribution
Services
What I can do for you
Edge publishing
Static storefronts served from Cloudflare Workers, KV and R2 with long cache lifetimes and instant refresh on publish.
Migrations and importers
WordPress to a modern CMS, and Figma designs to live pages with optimized images.
Multilingual sites
Automated translation workflows with DeepL: select languages, send, and have the results applied to the page.
Marketing integrations
Ad spend attribution across multiple advertising channels, tied to store performance.
Streaming and TV apps
React-based TV applications for IPTV and OTT platforms, including hospitality (hotel guest) experiences.
Databases and hosting
PostgreSQL and MySQL design and tuning, plus deployment and infrastructure on Cloudflare and DigitalOcean.
Selected work
Platform engineering for eCommerce
Multi-domain storefront publishing
A CMS that deploys to any number of domains in one Cloudflare zone, linked to dedicated media and storefront workers. KV storage gives static pages with up to a 365-day cache, refreshed when content is republished.
Access control and single sign-on
Role-based access control, OAuth and SSO built on top of Payload CMS for a multi-team editing environment.
Automated translations
Editors pick target languages from a dropdown. The page is sent to DeepL, a webhook reports completion, and translations are applied automatically.
Ad spend attribution
Attribution of ad spend across multiple advertising channels, so spend can be compared against store results.
Figma and WordPress importers
Scans a Figma design, generates HTML, moves assets to R2 and optimizes images on Cloudflare. A separate importer converts WordPress pages into CMS pages.
Streaming TV application
A year building a React TV application for an IPTV and OTT video platform, including the hospitality solution inside the app for hotel guests.
Website builder and templating
A template system and visual builder that lets editors assemble pages from reusable blocks.
Stack
Tools I work with
Frontend
React, Next.js, TypeScript, HTML, CSS, JavaScript
Streaming
React TV apps, IPTV and OTT platforms
Backend and CMS
Node.js, Payload CMS, REST and webhooks
Data
PostgreSQL, MySQL
Edge (Cloudflare)
Workers, KV, R2, Images, Wrangler
Servers (DigitalOcean)
Hosting, deployment, managed infrastructure
CI/CD and DevOps
Git, GitHub Actions, Jenkins, ArgoCD, Grafana
Project management
Jira, ClickUp
About
I'm a senior frontend engineer who owns whole platform capabilities, from the editor experience to the database and the edge. I also come from a video editing background, which taught me deadlines, attention to detail and how creative teams actually work.
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